My Introduction to Word Marketing
Posted 9:33 AM 7/5/2020 by Deb Maurer
Way back in 2014, I had my first glimpse of a book written by Therese Kasemodel, a real estate career professional that started at Wauwatosa Realty Company and ending with Shorewest. (one became the other).
The first time I picked up the book, I found it interesting because I had a long love affair with looking at houses. For years, I was constantly looking at properties because I was making mental plans...
Word Marketing How to Empower Real Estate Advertising Through the Proper Choice of Words is an essential tool for new and seasoned real estate sales professionals, as well as individual home owners seeking to learn how to write advertising copy that attracts the right buyers' attention resulting in a fast sale at the highest price possible.
This revised fourth edition reveals
* Architectural features and styles to mention that will optimize the highest possible price
* Collecting the right information is key to advertising copy that sells
* Describing homes in intriguing and attractive ways capture the right buyer right away
* Features to highlight, issues to address
* Bad first impressions last a lifetime
* Invest a month to increase your optimal selling range
* Foster a successful sales environment with pro-active engagement
* How to have a long-lasting relationship with buyers and sellers