Cut Through the Noise and Connect With Your Audience
Posted 9:09 AM 7/9/2020 by Deb Maurer
Everyone is so busy these days, even more so than in the past. We are barraged with on-line advertising and social media occupies too much of our time. How do you cut through all that noise and connect with your audience? With the right message to the right person. A picture paints a thousand words, but well-chosen words can paint a picture that sells.
For example, a modest, single-story, "older" home had been on the market for almost 18 months. Three different brokers advertised it as a four bedroom ranch, with no success.
The astute fourth broker... using the principles outlined in Word Marketing, listed the home and advertised it as a PRAIRIE FARMHOUSE CIRCA 1899. The property sold within 2 weeks at just under full price. Why? Because the advertising focused and attracted the right kind of buyer, someone looking for a farmhouse, not a ranch.
Which would you rather see?
"Victorian" or a "Steamboat Gothic Victorian"
"Ranch" or an "English Country Manor"
"Neutral Decor" or "Natural harmonious tones"
Word Marketing is designed to help you pick the words and phrases that empower your advertising, attract the perfect buyer, and move your home from FOR SALE to SOLD.